John Fawkes, Author at John Fawkes

How to Use SEO to Get Copywriting Clients Without Cold Pitching

Are you tired of cold pitching potential clients? SEO for copywriters offers a game-changing approach to client acquisition. By leveraging search engine optimization, you can attract high-quality leads without the stress of constant outreach. This inbound marketing strategy allows clients to find you, transforming how you grow your copywriting business. In this guide, we’ll explore …

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How to Use a Personal Brand to Attract Copywriting Clients

In the bustling world of copywriting, standing out is key. A personal brand for copywriters isn’t just a nice-to-have; it’s a must-have tool to attract copywriting clients. Your unique voice and style can be the magnet that draws in the right projects and partnerships. Building a strong personal brand means showcasing your skills, experience, and …

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How to Get Clients to Pay You Upfront for Copywriting Services

Securing upfront payments for copywriting services can be a game-changer for freelance writers. Many struggle with delayed payments or clients who disappear after work is delivered. By getting paid in advance, you protect your financial interests and boost your professional standing. Upfront payments offer peace of mind and allow you to focus on delivering top-notch …

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How To Become a Successful Digital Nomad Copywriter

Ever dream of sipping coconut water on a sandy beach while writing for clients all over the world? The life of a digital nomad copywriter might seem like a dream, but it’s real and growing. This mix of writing from anywhere and working remotely is changing how we see work and travel. Those days of …

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Should You Hand Copy Sales Letters?

Ever looked at a masterfully crafted sales letter and thought, “How the hell did they write something this persuasive?” If you’re an aspiring copywriter—or even a seasoned one looking to level up—you’ve probably wondered what separates the good from the great. I get it. When I started my copywriting journey 15 years ago, I felt …

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How I Landed My First Copywriting Job: A Strategy That Actually Works

Are you struggling to break into the copywriting industry? Feeling like your applications are disappearing into the void? Trust me, I’ve been exactly where you are. Back in 2007, I was staring at my English literature degree wondering how on earth I was going to turn it into a paycheck. The traditional job application approach …

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Should You Write For Startups as a Freelance Copywriter?

The Startup Opportunity: Gold Rush or Fool’s Gold? If you’re a freelance copywriter scrolling through job boards or networking events, you’ve probably noticed the abundance of startup opportunities. The sleek logos, the promise of “disruption,” and the energetic founders with big visions can be incredibly alluring. I get it. As someone who has written copy …

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The Rise and Fall of Pickup Artistry: A Copywriter’s Gold Rush

Do you remember when “pickup artists” dominated the dating advice landscape? If you were paying attention to dating trends in the mid-2000s, you couldn’t miss this phenomenon. Smooth-talking “gurus” promising to teach ordinary guys the secrets of attraction exploded onto the scene, creating a multi-million dollar industry practically overnight—and savvy copywriters were there to cash …

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How I Lived In Spain as a Freelance Copywriter

Have you ever found yourself daydreaming about escaping the daily grind, packing your laptop, and working from somewhere beautiful and inspiring? I know exactly how you feel. The constant deadlines, client calls at odd hours, and the same four walls closing in on you day after day. I promise you, it’s not just a fantasy. …

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Why Headlines Matter So Much in Copywriting

You’ve spent hours crafting the perfect copy for your website, email, or sales page. The content is valuable, the offer is compelling, and your call-to-action is crystal clear. But if your headline falls flat, none of that matters. I get it. You put your heart and soul into creating amazing content, only to have it …

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