John Fawkes, Author at John Fawkes

Should Copywriters Study Direct Mail? Why Old-School Marketing Holds the Keys to Digital Success

You’re scrolling through another “growth hacking” course, wondering if you’re missing some secret formula that will finally unlock six-figure copywriting success. Meanwhile, you’re dismissing direct mail as outdated, irrelevant dinosaur marketing that died with the Yellow Pages. I get it completely. In our Instagram-obsessed, TikTok-driven world, studying physical mail pieces seems about as relevant as …

Continue reading “Should Copywriters Study Direct Mail? Why Old-School Marketing Holds the Keys to Digital Success”

Writing Sales Copy in Capri, Italy: 5 Timeless Lessons From My Mediterranean Writing Retreat

Writing Sales Copy in Capri, Italy: 5 Timeless Lessons From My Mediterranean Writing Retreat Picture this: You’re staring at a blank document, cursor blinking mockingly at you, while another “urgent” sales page deadline looms. The pressure mounts as you struggle to find the right words that will actually convert readers into buyers. Sound familiar? I …

Continue reading “Writing Sales Copy in Capri, Italy: 5 Timeless Lessons From My Mediterranean Writing Retreat”

What Copywriters Can Learn From The Four Hour Work Week

If you’re a copywriter struggling with overwhelming client demands, working long hours for modest pay, and feeling like you’re on an endless treadmill of deadlines and revisions, you’re not alone. I’ve been there too. For years, I was the copywriter who couldn’t say no to projects, who worked weekends to meet impossible deadlines, and who …

Continue reading “What Copywriters Can Learn From The Four Hour Work Week”

Top 10 B2B Niches For Copywriters

If you’re a copywriter struggling to find your footing in the crowded B2C market, you’re not alone. I’ve watched countless talented writers burn out chasing after the same oversaturated consumer niches, competing on price rather than expertise. The B2B copywriting world offers a refreshing alternative – higher rates, longer-term clients, and the chance to develop …

Continue reading “Top 10 B2B Niches For Copywriters”

Freelance Copywriting Niches That Clients Are Looking For

The freelance copywriting world is full of chances. As businesses move online, they need writers who can make great content. They look for those who know their industry well and can talk to their audience. Freelance copywriters who know their niche are in high demand. They’re not just writers; they’re key to businesses wanting to …

Continue reading “Freelance Copywriting Niches That Clients Are Looking For”

Sales funnel copywriting for digital nomads

The world of work is changing fast, and digital nomads are leading the way. Sales funnel copywriting is a great fit for those who love to travel and work. It combines creativity with strategy, helping remote writers make content that works, all while seeing new places. More people are choosing to work on the move, …

Continue reading “Sales funnel copywriting for digital nomads”

How to Network Your Way to More Copywriting Clients

Are you having trouble finding copywriting clients? You’re not alone. Many talented writers struggle with this. But, there’s a great way to solve this problem: networking. Networking lets you connect with others in your field. This opens doors to new chances and helps you grow your client list. Networking for copywriters is more than just …

Continue reading “How to Network Your Way to More Copywriting Clients”

How to Build a Portfolio That Attracts Copywriting Clients

Creating a top-notch copywriting portfolio is key to getting your dream clients. As a professional copywriter, your portfolio shows off your skills and expertise. It highlights your best writing, proving you can make content that grabs attention and speaks to your audience. Your portfolio is more than just writing. It’s a tool to draw in …

Continue reading “How to Build a Portfolio That Attracts Copywriting Clients”

Social media copywriting for digital nomads

Welcome to the exciting world of social media copywriting for digital nomads! This field is a mix of creativity and freedom. It’s perfect for those who love to write and explore new places. More people are now combining travel with their writing talents. Social media copywriting for digital nomads comes with its own set of …

Continue reading “Social media copywriting for digital nomads”

How to Get Your First Copywriting Client (Even with No Experience)

Starting a copywriting career can seem tough, especially with no experience. But many successful copywriters started just like you. This guide will help you begin your copywriting journey and find your first client, even if you’re new. We’ll cover the basics of copywriting, building your portfolio, and pitching to clients. With hard work and the …

Continue reading “How to Get Your First Copywriting Client (Even with No Experience)”