This is where you’ll find marketing articles, actionable information, recommended reading, cool yoga positions and other things you might find useful.
Marketing Blogs & Articles
Seth is a marketing genius and I read his blog daily for inspiration. I highly recommend checking out his book Linchpin if you’re looking for ways to stand out in the new economy.
Excellent article on landing page optimization. Everybody (not just designers) should read this.
Create My Account or Create YOUR Account…which one won? Some great insights here.
If you’re looking for a way to boost response in your next direct mail campaign, check these out.
Worthwhile reading if you’re running traffic (or thinking about running traffic) on Facebook.
Take note…there’s a reason why these guys do such huge numbers on Facebook. High CTR is one part of the equation.
Recommended Reading: Copywriting & Marketing
An outstanding series of letters written by one of Titans of Direct Response to his son. Discusses psychology of persuasion, how to get your direct mail package open and tons of other golden nuggets.
Dan Kennedy breaks down the process of how to write a killer sales letter.
A comprehensive guide to writing online copy. Covers everything from video scripts and email campaigns to banners and PPC ads.
Persuasive words and phrases that you can use to spruce up your copy and make it SELL.
Bob Bly is another heavyweight in the direct response world and this book is a must have for anyone who writes or works with sales copy.
Everything Michael Masterson writes about marketing and copywriting is pure gold. This book goes into detail about one of the most important aspects of a sales letter: the “hook” or lead.
Direct response marketing was what David Ogilvy used to build his advertising empire. You can get a close look at winning campaigns from decades past, including the Man in the Hathaway Shirt–the original Most Interesting Man in the World campaign.
Perry Marshall wrote the book on PPC advertising and this is an outstanding guide for anyone just starting out with Facebook ads.
My business has taken me all over the world over the past few years and for that I feel extremely lucky. I spent most of 2015 in Spain, Italy and China and 2016 is lined up to be even more exciting.
If you’re location independent–or just looking for some travel tips and cool destinations–these articles will be helpful.
Some of the most gorgeous places on the planet!
Shanghai was a blast. If you’re heading there then this guy’s blog has a ton of valuable information. P.S. If you’re headed to Hong Kong or Shanghai give me a shout and I’ll tell you where some of the best restaurants are off the beaten path.
Free Spanish lessons. Videos, workbooks…the whole shebang.
I found an incredible Spanish tutor on here and have used half a dozen others who were great for conversation practice.
What else should I add to the list? Contact me and let me know what you’d like to see!